MARKET ASSESSMENT FOR BUSINESS PLAN DEVELOPMENT CONCERNING TRAINING AND MODELING DEVICES

This project was a study conducted by WMA on behalf of a major U.S. corporation for the purpose of preparing a Business Plan for the corporation's expansion in the ATC/Airspace training and modeling areas. A key objective of the study was to determine how an existing product could be modified to develop a new, separate Airspace and Procedures Modeling product (or products). Specifically, WMA identified and assessed the potential value of the world-wide market for such products, the growth potential, competitor strength and quantity, competitor's market share and sales level, and client profit potential. Further, we provided a technical approach for developing the functional specifications for such products in minimum time and at a low cost.